Assignment about Servicing the Sale and Building the Partnership - 1

About Servicing the Sale and Building the Partnership - Assignment Example d be traced to a belief in significant brand management, investment in a first class customer service center, and innovations in marketing and sales strategies that enhance sales and distribution. In addition, the philosophy of the company remains mapped on a belief that quality could never be sacrificed. The company officers have made a decision to develop partnerships with a group of distributors who would employ salespeople to call on retailers trading in Body Glove products. In order to ensure that retail customers and retailers receive excellent service, the company would undertake some steps to achieve this objective. The company officers would select on distributors whose strategies would have an immediate effect on all elements of the marketing mix. Thus, steps to be considered would involve an analysis of the products, environment, customers, competitors, company, salespersons, and the desired level by the target market characteristics. In so doing, the company would evaluate alternatives for both distributors and salespersons against adaptive, control and economic factors (Vashisht 184-189). Body Glove salespersons may add value to the company through either full line or cross selling. First, salespersons could add value through an established better partnership between the company and the distributors in a full line selling. In addition, salespersons attain more knowledgeable and aggressive selling because of exclusive distribution grants from the company. Moreover, through exclusive distribution strategies or dealership, salespersons could add value to the company wetsuits product line. On the other hand, salespersons may add value to the company by establishing a better working relationship with the distributors that would give rise to adequate market coverage with less cost but more control. These would consequently add value to the company overall sales margin, and over its competitors (Vashisht 187). Moreover, conducting after sales service to

How do sociologists define, explain, understand race Essay

How do sociologists define, explain, understand race - Essay Example This paper declares that the two terms race and ethnicity have been invariably used interchangably by laymen. Sociologists, though identify distinct variations in he usage of the two terms. Ethnic groups possess a common history, distinctive culture and perspective, which contribute to their individuality. These virtues like langugae, daily traditions, ancestry are not inherited biologically, but are rather learned culturally. Essentially, ethnicity is what the world teaches and inculcates in a human being, while race is the set of vritues he is born with. An ethnic group is marked by self-consciousness, in that its members see themselves as a people, and are seen as such by others. This essay stresses that the practice of racism manifests itself in various forms even in the present society, be it the discrimination against African American or even against foreign immigrants. The Ku Klux Klan, an organization propagating white supremacy in the United States of America, was probably the most extreme rendition of this racism. This group was involved in public lynching of many blacks. A research conducted by the University of Chicago demonstrated that there was widespread discrimination in the workplace against job applicants whose names were merely perceived as "sounding black". The Asian Americans are put under greater scrutiny and checks in their daily ife and have become the focus of ridicule and accusation. Their ethinicity often becomes the cause of their public humiliation and discrimination. The Americans, have generalised the blame to the whole of the Asian community.(more particularly the Muslim) community. This attitude often creates problems for these i mmigrants in their personal and professional life. In late October 2001, the State Department issued a classified cable imposing a twenty-day mandatory hold on all non-immigrant visa applications submitted by men aged eighteen to forty-five from twenty-six countries, most of them Arab or Muslim. All such applicants were to be subjected to special security clearances. There are many other, similar